Have We Been Lied To?

Have We Been Lied To?, formerly known as 10 Billion Lives, is changing hearts, minds, and diets by the thousands. Since 2011, our tours have participated in dozens of festivals, visited more than 300 schools, and have talked to more than 400,000 individuals on the importance of switching to a vegan diet!

Our dedicated staff and volunteers offer passersby $1 to watch the video – an outreach method known as "pay-per-view." After watching, viewers are encouraged to decrease consumption of animals and work towards a vegan diet. The results speak for themselves - more than 80% of viewers commit to eating fewer animal products!

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