Caryn Ginsberg has spent more than a decade helping animal protection advocates utilize proven strategy and marketing approaches to get better results. In addition to working with many nonprofits, she has served on boards of directors and advisory boards, including for the Institute for Humane Education and the Humane Research Council. As a classroom instructor, she has led marketing courses in the MBA program at Johns Hopkins University and has taught social marketing and strategic management in a joint program of Johns Hopkins and Humane Society University. Caryn is a public speaker and co-author with the ASPCA's Bert Troughton of Making Plans to Make a Difference: Business Planning for Shelters to Inspire, Mobilize, and Sustain Change. She has also written articles for The Animals’ Agenda, Vegetarian Journal, and Executive Update.
Caryn holds an MBA from the Stanford Graduate School of Business and an A.B. in economics/mathematics from Dartmouth College, where she played varsity ice hockey. She earned an advanced certificate in marketing design from Sessions College for Professional Design. Her favorite animals are sheep, and her backyard is full of birds and squirrels who let her know when the feeders are empty.