Anti-Smoking Campaign

15. Winning Hearts & Minds

We all seek to end the use of animals for food. That will come about largely through growing popularity of plant-based meat and milk products. However, we can all help speed up that process through personal and online vegan advocacy. Let’s explore the options. Social Frames Social frames are at the root of all advocacy. …

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14. Vegan World & Social Change

Human behavior, including what we eat, is dictated by our community’s powerful social norms. These norms are shaped by our collective needs, desires, and morals, but also by powerful commercial interests, public officials, and other opinion leaders. Getting our society to embrace a vegan lifestyle requires an understanding of the challenging process of social change. …

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