23. What Brought Us Together

At what point does a vision induce people to act on it? At what point do individual actions become a movement? And, what is the role of publications, conferences, trigger events, and public perception? Let’s take a look at our own history. The Vision The original notion that animals should be endowed with their own …

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17. The Power of Letters

Letters to the editor are widely read. They are an effective and trusted way of conveying our vegan message to the general public. The opinion page is the second most read section of a newspaper after the front page. Letters to editor pose a challenging opportunity to apply our language and rhetorical skills. Let’s review …

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