Social Change

18. Grassroots Activism – Then and Now

Grassroots activism gave birth to the animal rights movement and fostered its growth for the next three decades. Then, its role has greatly diminished. Here, we explore the amazing history and current status of grassroots activism in the animal rights movement. Early History In 1977, four years before our movement’s historic first conference, pioneer grassroots …

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14. Vegan World & Social Change

Human behavior, including what we eat, is dictated by our community’s powerful social norms. These norms are shaped by our collective needs, desires, and morals, but also by powerful commercial interests, public officials, and other opinion leaders. Getting our society to embrace a vegan lifestyle requires an understanding of the challenging process of social change. …

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11. Animal Rights in 2020 Hindsight

Approaching the year 2020 affords an opportune time to look back at the social changes we’ve wrought since the birth of our movement 40 years ago. Sometimes, the slow pace of social change makes us wonder whether our efforts are bearing fruit. As our movement’s oldest activist, I can provide an encouraging long-term perspective. A …

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