Social Frames

19. The Enigma of Choice

Is our diet an option or a decision? Are our choices based on a rational process, social norms, or chance circumstances? Who makes our choices? And how do we affect them? Exploring these questions is essential to successful vegan advocacy. What Is Choice The word choice has two meanings: option, as in “my supermarket has …

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15. Winning Hearts & Minds

We all seek to end the use of animals for food. That will come about largely through growing popularity of plant-based meat and milk products. However, we can all help speed up that process through personal and online vegan advocacy. Let’s explore the options. Social Frames Social frames are at the root of all advocacy. …

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