Leading animal rights activist Jamie Logan AKA “The Runway Crasher,” has earned the title “Girl on Fire” after she marched onto the main runway at the world famous 2023 New York Fashion Week (NYFW).
It was during the COACH show when Jamie strutted onto the catwalk, holding up the sign “COACH LEATHER KILLS.”
Thankfully Jamie and her co-conspirator, Sasha Zemmel who were both tackled by an NYFW security guard didn’t sustain any major injuries, but I digress.
A founding member of Generation Vegan (Gen V), producer at itsJamiescorner, Netflix collaborator, and ingenue, this ‘Girl on Fire’ is making waves and stirring the omnivore pot with her in your face disruption style activism. “A style,” Jamie says, “which is necessary to wake people up.”
Jamie has dedicated every day of the rest of her life to educating people about the truth; exposing what is behind the deceptive marketing budgets that train us to turn a cheek on the atrocious animal suffering and slaughter that occurs each day.
We convinced Jamie to sit still for a short time to chat with her about what inspires her and how she came to choose this lifestyle.
What was it like growing up in New York City?
I was born and raised in NYC with two brothers and a dog named Daisy. My childhood was filled with various activities from performing arts to sports, travel, and exploring various hobbies. We led very active lifestyles as kids and were always encouraged to explore our passions. I’ll always remember my 8th birthday when I got my first camera. It was called a “Flip” camera and it was the first time I ever got to capture moments of my life on film. It sparked a lifelong passion, allowing me to document the world around me which I’ve managed to turn into a career today.
Growing up in New York City shaped my independence and bold personality. I was exposed to many different cultures, backgrounds, and opinions from a young age. By the age of 12, I was taking public NYC transportation to school. By 15, I was in the VIP section of Manhattan’s top clubs, by 18 I was sneaking into slaughterhouses and fighting one of the most oppressive industries of our time, animal agriculture.
At what age did you become vegan?
I went vegan at 18 after watching Earthlings on YouTube. I took a challenge called Veganuary which made me promise to go vegan as my New Year’s resolution for ONE month… That was 6 years ago and I’ll never go back.
How was veganism introduced to you?
The first time I was exposed to the truth behind the food industry was when I was 13 years old. I was visiting my grandparents in Indiana one summer and I saw a lot of livestock trucks on the highway. I remember sitting in the car with my dog and thinking there was no difference between my beloved pet and the pigs on the truck headed to be killed. From there I decided to go pescatarian and then throughout high school, I went back and forth a bit before finally committing to going vegan when I turned 18.
What circumstances led you to become a champion for the animals?
Going vegan is not enough. If we want change we must actively speak up for the animals. I started attending Anonymous for the Voiceless Cubes and then started going to slaughterhouse vigils where I would give cows and sheep water before they were taken inside, then I began my filmmaking career creating videos about animal rights that would reach millions of people.
Did you have any vegan family members or friends to inspire and support you?
I have one cousin, Alexandra Tierce in California that has been vegan for over 15 years. She has been a huge help and inspiration for me.
What is the most significant experience you have had as an animal rights activist?
There have been so many significant and unique experiences which makes it hard to choose. I would say one of the actions that comes to mind is my first rescue. My best friend and I went out in the middle of the night and rescued chickens from a religious sacrifice. I’ll always remember how much adrenaline was running through my body as we grabbed as many baby birds as we could. The feeling I had when I looked into their eyes when we finally reached safety was pure love and joy and it was a good reminder of why I’ll always rescue and speak up when I can. Every life matters.
The most recent action that holds significance is when I disrupted the COACH fashion show in protest of the leather industry. I walked the catwalk with another activist who was body-painted as a skinned animal and we made headlines around the world raising awareness about the cruelty behind leather.
What was the movement like when you decided to adopt a vegan lifestyle?
The movement was growing but certainly not like it is today. Since I’ve gone vegan, most restaurants and fast food joints have made plant-based options accessible, the word vegan is more widely known, the media is more keen to cover animal rights issues, and the activist community has grown more since.
What other activists inspire you or have inspired you?
There are many activists that have inspired me but the first person that comes to mind is Ed Winters (Earthling Ed). His educational approach and brilliant way of dissecting these important issues and explaining them to the public in a digestible way is something that has helped me tremendously in my journey as an activist.
I also love Joey Carbstrong and Gary Yourofsky! They are so raw, and real and they don’t shy away from the truth or let people off the hook!
What keeps you motivated?
What keeps me motivated is seeing the victories we are making from brands dropping fur, to circuses closing, legislation changing to benefit animals, and friends and family going vegan!
Also, while it’s so hard to watch, seeing slaughterhouse footage online and conducting rescues is always a good reminder of why I need to keep fighting as hard as I am for the animals.
Can you describe 3 major benchmarks in your story that are responsible for where you are today?
- Getting my dog Daisy at 10 years old is what connected me to animals on a deeper level. I like to say that dogs are a gateway to veganism…
- Working at CaveLight Films and producing six animal rights-related films that reached over 100 million people. After working there, I realized that film and social media is such a powerful tool for change and that it was something I wanted to do forever.
- Starting my Jamie’s Corner YouTube show and podcast. This is hands down what has gotten me to where I am today. Developing this brand is what has allowed my personality and voice as an activist to shine through.
In what ways are you a different person today?
I am so different from what I was like before I was vegan. Before finding my passion and purpose I was super caught up in trying to fit in and be liked. Now, as an activist being liked is certainly not my main priority. Now it’s creating impact and being effective, even if it means people will shoot me down as the messenger.
I believe I am growing and changing every day as a person. I am much more confident, in control, and willing to go outside of my comfort zone. I have purpose in my life.
Name the top 3 life lessons you have learned thus far being an activist.
- We can’t force people to change, but we can provide the information.
- We must tailor our approach depending on who we’re talking to. Some people need to be called out, whereas some people need more of a gentle nudge.
- The hardest part about being an activist is when you realize that the people you love most don’t care like you do.
What do you think of the present state of the AR movement and the vegan community?
I think we have the potential to be super strong and grow. We need to stop getting caught up in drama and gear our focus and attention towards specific issues and campaigns. Together we are so much more powerful.
Also, I would like to see more vegans become activists!! The animals need all of us.
How important is veganism to planet Earth’s future? Why?
There will be no planet Earth if we don’t change the way we eat. Animal agriculture is the most destructive industry to our planet because of its massive greenhouse gas emissions, water usage, deforestation, pollution, species extinction, and more. I truly believe it’s impossible to be an environmentalist and still eat meat.
What events have you attended and where might people have heard you speak?
- AVA Summit in Los Angeles
- Vegan Women’s Summit in New York
- Plant-Based World Expo
- CaveLight Films screening
- Rutgers University Veg Society
What advice do you have for young activists just getting started in the movement?
I would say use your skill sets to help animals. We need artists, musicians, public speakers, videographers, editors, lawmakers and more. You do not need to change who you are to fit into this movement. Use your voice, it’s unique and it’s something you will be able to sustain.
What advice do you have for activists who are frustrated with the movement?
Take breaks when needed because the animals need you in the long run. Practice self-care by incorporating more yoga, exercise, and meditation.
Focus on achievable victories like campaigns against corporations, rescuing an animal, making headlines, or even making a family member or friend vegan.
What would you change about the movement and how we interact with each other?
I wish the infighting would stop and that vegans would focus their attention on fighting the real enemy rather than each other. We all have such strong opinions and sometimes ego gets in the way but we have to keep our attention on the pressing issues that really matter. There is no point in picking at one another for the way someone advocates.
What are some additional challenges you feel the movement and the vegan community are experiencing?
On top of division, we also see people who leave the community and become “ex-vegans.” This is a huge disappointment and betrayal. I think what happens for some is that social pressure kicks in and they just can’t fight it anymore. This is another reason why we must support each other as vegans.
How would you advise members of the community to create the best possible outcome?
I would advise everyone to focus on themselves instead of criticizing other activists. We need a range of different actions from meetings with companies to disruptions. There’s no right or wrong way to advocate. I think the worst thing you can do is to not do anything at all.
Any advice for vegans when they are judged and criticized by friends, family, and co-workers?
I advise them to learn the facts and stick up for themselves. I read Earthling Ed’s ebook about the top excuses non-vegans have and that helped me articulate these issues to people. Do not let people push you around, instead use it as an opportunity to advocate.
Please explain the emotional component of your motivation. What keeps you going?
The animals. Looking into their eyes and thinking about all the individuals we can’t save makes me fight even harder.
What frustrates you the most about your work? How do you overcome it?
The repetitive comments and lack of intelligence from all the trolls. It gets exhausting responding to the same 5 comments all day long. I overcome it by taking breaks when needed and also using humor to combat their comments.
Describe life on the road as an animal activist.
I travel a lot for work and for activism which I love. Every day is different. Some days I am up early going to yoga and working on my computer all day, and other days I am out working on international campaigns and attending in-person demos. Life on the road as an activist varies day to day and that’s why I love it so much!
Tell us more about Jamie’s corner.
Jamie’s Corner Show is a YouTube channel and podcast that uses humor to bring attention to some of the most pressing issues of our time. Topics include animal rights, activism, health, nutrition, spirituality, cruelty-free beauty, recipes + food, and more! It started by recording one of my conversations with some strangers at an Anonymous for the Voiceless Cube and then became a super fun, quirky, informative, and entertaining show!
Where do your content ideas come from?
My ideas come from current campaigns, trends, and honestly just my crazy mind <haha>.
Do you experience compassion fatigue?
Sometimes activism can build up and be a lot to handle but I would say after being vegan and in the community for 6+ years, I have learned to slow down when needed to avoid fatigue.
How do you deal with that?
I take yoga classes, enjoy time with friends, and go to an animal sanctuary.
Are you willing to talk about any new projects on the horizon for you?
I am working on a national anti-dairy billboard campaign. Can’t say too much more but I’m very excited about this!
Can you talk a bit about the short film project you are involved with?
The Next Girl is a short film about young women who are born into this dystopian world where their bodily autonomy is taken away from them, they are physically and emotionally abused, they are forcefully impregnated and their children are taken from them. We hope this project shines light on real-life issues happening today.
What does this project mean to you?
This project means so much to me. I put my heart and soul into the role because I believed in its capacity to create change so much. The Vkind team, the director and you were so incredible to work with – seriously the dream team! Even during extremely vulnerable scenes, I felt so comfortable and supported. So grateful for them.
Can we talk about anything that would separate this article from other presentations/videos you have done in the past?
I have worked on 6 short documentary films that have over 100 million views which you can check out here: cavelightfilms.com/the-animal-issue
Where can people find you on social media so they can learn from your journey?