“As a parent of two vegan elementary school-aged children, I see countless coloring books come into our home, but none ever showcase the true personalities of the animals,” said Eric C Lindstrom, Executive Director of FARM. “This book is different. Working closely with Ruby Roth has been a goal of mine, and this collaboration has resulted in something truly unique for the movement.”

Ruby Roth is a fine artist, a former art teacher, and the author of four children’s picture books and a cookbook. She often speaks to schools and other groups about veganism and has appeared on The Today Show, CNN, FOX, NBC, ABC News, HuffPo, Washington Post, Redbook, Glamour, Wired, and Globe and Mail.