MEATOUT IN THE NEWS

From local communities to international headlines, MeatOut has been making waves around the world for more than 40 years. Since 1985, people across the globe have taken the challenge, sparked conversations, hosted events, and put plant-based eating in the spotlight.

Every March 20, the momentum continues. Take meat off your plate for just 24 hours and be part of a movement that has captured attention around the world—for animals, our health, and the planet. 

When Colorado Governor Jared Polis officially proclaimed March 20, 2021, as MeatOut Day, he probably didn’t expect quite so much beef about it. The proclamation ignited an immediate and highly publicized backlash from cattle ranchers and livestock groups, with one state senator denouncing it on the Senate floor and ranchers calling it a “slap in the face” to their industry. Opponents organized competing “Meat-In” events, counties issued their own pro-meat proclamations, and more than 100 barbecues and related events were reportedly planned across the state. What began as an invitation to try plant-based eating for just one day became a statewide controversy—and put MeatOut squarely in the headlines.